OrinTent is a service provider specialising in global expansion and localisation. Headquartered in London with offices in Shanghai and Chengdu, we are dedicated to providing one-stop services, involving global expansion, localisation, and brand operation, for enterprises and their brands seeking to expand their global reach.
Through persistent exploration of global markets, we continuously identify the real challenges and needs of enterprises as they go global, and provide services that add real value.
OrinTent boasts talents from multiple international companies and organisations and government institutions with diverse backgrounds in consulting, language, technology, finance, media, internet, and more. With a proven track record of many successful projects, we aim to make it easier for enterprises to enter the international stage.
Our Team
Founding Team
Isabel Li
Isabel Li possesses over a decade of experience at London & Partners, the Mayor of London’s official promotional agency for London, in facilitating market entries for global companies into London, with a focus on creative and tech industries. She has notably aided companies like Tencent Games and TikTok in establishing their operations in London. With a track record of successfully helping international businesses from North America, APAC and Europe establish their operations in the UK, Isabel’s expertise is unparalleled.
Isabel holds an MA in Interpreting & Translation (Diplomacy) from the University of Westminster. She was awarded the title of Fellow of Institute of Consulting, and was awarded the CEO’s Award at London & Partner in 2019.
Marlon Mei
As a serial entrepreneur, Marlon has successfully launched his ventures in fintech, cultural entertainment, and fashion design industries. With extensive experience in brand marketing and traffic management, Marlon has significantly contributed to the growth of multiple brands and personal IPs. Dedicated to charitable cause, Marlon is the Head of AWDPI (Asian Women Development Plan International), UK Branch.
Marlon is a member of Tsinghua University’s Horizon Programme and furthering his study in Innovation and Entrepreneurship MS at the Queen Mary University of London.
Diane Dai
With expertise in simultaneous, consecutive, and escort interpreting, Diane has extensive experience in the language industry. Years of interpreting experience has honed her interdisciplinary thinking and cross-industry resource integration skills, resulting in a broad network of resources. She has also deeply involved in the localisation of many companies, brands, and products. Dedicated to philanthropic efforts, Diane is working as the Head of Fundraising for AWDPI (Asian Women Development Plan International), UK Branch.
Diane holds an MA in Advanced Interpreting with Specialised Translation from the University of Essex.
Advisory Team
Nigel Taylor
Nigel is a seasoned market entry consulting expert whose team has been providing market entry consulting, local directorship, human resources outsourcing, employee on record, and employee relocation services to overseas companies entering the UK since 2003. He has helped businesses from around the world establish their presence in the UK and quickly build their teams. Nigel has an in-depth understanding of the core needs and challenges faced by companies entering the UK market, enabling him to offer professional and efficient solutions.
Jim Fanthorpe
Jim Fanthorpe is a talented, innovative, and results-driven digital marketing professional with over 20 years of experience in leading marketing and communications initiatives across B2B and B2C marketing, digital marketing, customer service, and brand development in various sectors.
Jim is a member of the Chartered Institute of Marketing. In his spare time, he enjoys writing short stories and was an active member of a writing group in Southend-on-Sea. Additionally, he is skilled at sketching.
Betty Gou
Betty is a seasoned expert for translation and localisation in the IT sector. Owing to years of experience at Huawei’s translation department, Betty is well-versed in software development and R&D management platforms, and has improved content for top enterprises like Alibaba, Tencent, Xiaomi, and VIVO.
Betty holds a level-1 translator certified by the Ministry of Human Resources and Social Security and an Expert Member of the Translators Association in China. She also holds an MA in Translation and Interpreting from Chongqing University.
Thomas Duan
Thomas served as a consultant at Bain & Company and Oliver Wyman, with 8 years of strategic consulting and industry experience in the internet, education, and finance sectors. Specialising in business opportunity assessment, business model innovation, corporate venture incubation, and startup growth, Thomas has also acted as an external consultant for multiple companies, providing business analysis and strategic advice.
Thomas holds an MS from Nanyang Technological University and was a visiting scholar at Stanford University’s StartX.
Jorvik Zhang
Jorvik Zhang is an ICT industry veteran with over 20 years of experience in leadership roles, including IT Service Lead, CIO, Senior Consultant, and Regional Sales Director. His diverse background provides a unique perspective that aligns the evolving needs of go-overseas with innovative technology and specific market insights.
Jorvik currently leads a game tech BD team that implements cloud solutions for renowned games in the East and West.